M.R. Zheltukhina. AXIOLOGICAL MEDIA BROADCASTING: SOCIETY – CULTURE – POLITICS

Axiology, values/evaluation, media discourse, media broadcasting, society/culture/politics.

 

The article is devoted to the consideration of the problem of axiological media translation. The relationship of values in the social, cultural and political context is revealed. The main values are revealed, broadcast through mass media: 1) social group and inter-ethnic relations, 2) relationship of personality and society, 3) public formation, 4) social and economic-political relations. There are media channels in which value settings are implemented, such as critical analytics, public speech, voting, information message, dialogue, feedback, document. The main functions of the media course in the process of axiological media translation are established, which include axiological reasoning, axiological accentuation, axiological integration, and axiological expansion. The study contributes to axiological linguistics, psycholinguistics, sociolinguistics, discursive linguistics, political media linguistics.

DOI: 10.37632/PI.2020.281.4.010

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