Shafaghi Maryam, Julia Zotova. THE CONCEPT OF «HONOR» IN ETIQUETTE SPEECH ACTS OF RUSSIAN AND PERSIAN LANGUAGES

Concept of «honor», linguo-pragmatics, speech acts, etiquette, taarof.
In this article, on the example of the Russian and Persian languages, an attempt is made to comparatively analyze the concept of «honor» and its expression in etiquette speech formulas. In both cultures, the concept of «honor» is associated both with the inner world of a person and with his external manifestations and assessments in society. In Russian linguistic culture, military honor is highly valued, for Russians honor and truth inseparable from each other. The article explains such components of the Iranian concept of «honor» as «saving face» (ab-e-ru) and «namus». The concept of «honor» is often implemented in etiquette speech acts. An important and specific reality of Iranian life is «taarof» – an established set of rules of Iranian etiquette. The article gives the meanings of this word, possible equivalents in Russian language, explains the basic principles of this cultural phenomenon. Iranian etiquette speech formulas, in which the concept of «honor» is expressed, are divided into two groups on a stylistic basis. Unlike the Russian language, in Persian expressions characteristic of the colloquial style, respect, honor are given to the interlocutor through self-deprecation.
DOI: 10.37632/PI.2022.290.1.005

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